D'Apostrophe Brings Belgium's Best to NYC
New Products Launching Uptown at ICFF and Downtown at 394 Broadway
New Products Launching Uptown at ICFF and Downtown at 394 Broadway
(New York – NY, May 2010) Move over Holland and Germany, it's Belgium's time to shine. Forget about the frites and focus on the well-designed, quality-driven products produced in this great country. To show off the diverse range of pieces now available to the US market, D'Apostrohe, the exclusive New York-based distributor of premier brands including Limited Edition, XL Boom, .MGX by Materialise and Royal Botania, has organized a multi-unit exhibit at the acclaimed International Contemporary Furniture Fair. These five inter-connected, mini-booths will be a showcase of form and function, uniting ergonomic design with material innovation. While the show is only 4-days long (May 15-18 at the Jacob Javits Center), these products will be permanently available at the D’Apostrophe showroom, located at 394 Broadway in New York City after the fair.
Limited Edition (booth 1404) is a Belgian-based carpet design house distinguished by its stylish collections of woven and hand-tufted carpets in wool, linen, cotton, leather or ‘cow-hide’. From classic to contemporary, the rugs are easy to order and offer superior quality. This season, fifteen impressive new collections as well as design updates to seven of its most iconic series have been added, many making their US debut at ICFF.
Visit: www.limitededition.be
 Tribu: This rugged blend of wool, goat hair and bamboo give it an alluring ethnic flair like that of a traditional Berber tapestry. Available in six colors, it is the perfect combination of simplicity and elegance. |
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| Astral: Brand-new and already winning the admiration of designers, this 100% bamboo, tufted carpet has an ethereal aura and charm. Available in six vibrant colors, including Violine, Lark, Havana, Cherry, Mineral and Putty, this magic carpet is taking levels of luxe and comfort to new heights. |
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'Colorbox' - Power to the peopleThe Colorbox system is completely customizable. With 120 colors and 5 yarn references (cotton, wool, bamboo, polyester and linen), pieces can be mix and match to create a signature LE carpet. The LE custom pompons are based on color and yarn specifications of interested visitors. Once approved, these pompons serve as the basic composition of tailor-made LE designs.
| Mystic: This patchwork carpet collection gives new life to antique Turkish rugs. Based on original ancient Berber carpets, the recovered swatches are decolorized, re-dyed and sewn together to create a mystical and modern flooring solution. |
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XL Boom (booth 1744) produces “Smart Living Objets.” Based in Antwerp, Belgium, the company manufacturers intelligent and simple design pieces that give spaces a blast of style and color.
Visit: www.xlboom.com
Visit: www.xlboom.com
| Ball Chair: Designed by London-based artist Finn Stone, the chair is made out of recycled ABS and coated with a high-quality paint. This makes it suitable for use both indoors and out. |
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WildSpirit (booth 1310) utilizes wood and leather as the basic materials to create design-driven accessories and small furnishings This Belgian-based brand aims to convert unusual ideas into inspired design products. Its mission is to let designers, the likes of which include Michael Bihain, Twan Verlinden and Eric Janssen, create their own objects with a twist, giving the product multiple functions and a signature style. The ICFF audience can expect to see a selection of fun and fresh offerings.
Visit: www.wildspirit.be
| Mosquito by Michael Bihain: Based on the innovative structure and sleek, modern form, the Mosquito chair is sure to garner lots of buzz. Designed by Michael Bihain, the chair is meant to take on the shape of a living form. It is both comfortable and practical as multiple pieces can be stacked on top of each other. |
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| Spring by Erik Jansen: Designed by Erik Jansen, the Spring stool takes on the shape of a flower. It was made from bamboo stripes, which were cut and bowed in a special way. The result is an extremely flexible and functional seat that doubles as an objet d'arte. |
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| Lago by Twan Verlinden: Minimalism at its best, the Lago fruit down has an intelligible form without unnecessary details. Designed by Twan Verlinden, the bowl's perfectly round base gives it the impression that it floats. Filled with fruit, the bowl looks like an original fruit tray; empty it is a remarkable and attractive object. |
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| Cocofruit by Michael Bihain: Like a scale, this curvilinear fruit stand plays with various weights and shapes. Designed by Michael Bihain, it is in line with his contemporary style. |
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MGX by Materialise (booth 1306) is next on the list of Belgian-brands, which will be presented at ICFF alongisde the Translation Armchair from Qui-est-Paul and several clay planters from Atelier Vierkant. .MGX by Materialise is recognized as high- tech leader who offers the architecture and design community an opportunity to create customize pieces, from furniture to lighting. Manufactured using a variety of 3D printing methods, the collection combines the best of modern and traditional craftsmanship and allows for the production and customization of shapes that would otherwise be impossible to realize. Whether formed out of epoxy or polyamide, each piece is individually drawn and created by laser beam, and carefully finished by hand.
Visit: www.mgxbymaterialise.com
Visit: www.mgxbymaterialise.com
| Volume.MGX: Designed by Dror and created as a single piece using 3D printing, the lamp expands from a completely flattened position to produce a fabulous display of shadow and light. |
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| Cadence.MGX: An idea once thought to be impossible in a single material, this pendant lamp builds on the theme of transformation from solid to liquid, both aesthetically and physically. Designed by the San Fransciso-based design studio One & Co, it develops from a subtle pattern to an intricately intertwined and malleable surface. |
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| Krizant.MGX: Designed by Michaella Van Vuuren, founder of NOMILI, this wall sconce reflects the designer's passion for textures and shapes found in nature, particularly those that have a repetitive, mathematic pattern. |
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| Dragonfly.MGX: Credit WertelOberfell Platform with this light pendant, which draws its inspiration fro a curved honeycomb structure. Designed with a focus on functionality and a consideration for direct and indirect light, the closed upper cells gradually open towards the bottom to shield the eye from glare and eliminate the pass through of additional light. |
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Royal Botania (booth 1304) is back for a second showing at the famed furniture fair. From modular and deep-seated sectional couches to modern and elegant tables and chairs, the Belgium-based manufacturer has raised the bar in the U.S. outdoor furniture market by applying high design and ergonomics to products that can accommodate any size space. These new additions are sure to get just as much attention as their predecessors.
Visit: www.royalbotania.com
| RED LABEL Collection: The range features simpler shapes and uses less material, without compromising the overall quality and refinement that has given the brand its worldwide appreciation. Both lines of chairs – QT and BOKZ – with be on display as well as the QT 195 lounger. The QT chairs and loungers are both easily stackable and boast a slim stainless steel frame and comfortable seats. Meanwhile, the BOKZ chairs feature a tubular aluminum frame and box-like folded seat with upholstered cushions available in a wide range of customized colors. |
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| ALUSION: The 320 table will be shown in white powder coated aluminum and white glass with matching white ALU 55 and ALU 47 chairs in white Batyline mesh. |
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| 60T: Developed for exterior use, this large, arched standing lamp is made of stainless steel. |
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About d'apostrophe: Located at 394 Broadway in New York City's SoHo design district, d'apostrophe represents a discerning list of high-end Belgian manufacturers and brands including: Royal Botania, Limited Edition, .MGX by Materialise, Wildspirit, XL Boom, Bulo, Interni-edition, Feld, kristalia, casamania and buzzispace. To the trade, the 6,000 square foot showroom is a destination for architects and designers seeking design-focused, residential and commercial furnishings suitable for use both indoors and out.